I&B ministry to consider allowing govt ads in Digital Media, gives go ahead to forming self regu..

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The Ministry of Information and Broadcasting has said that it will consider allowing government ads in digital media. The ministry has also given a go-ahead to the industry to set-up a self-regulatory body The Centre on Friday said that it is considering extending benefits enjoyed by traditional media to digital media platforms. In an official statement, the Ministry of Information and Broadcasting said that it is considering allowing placement of government advertisements in digital media platforms that upload or stream current affairs and news. Self-regulatory body for digital media The ministry has given the digital media industry clearance to set up a self-regulatory body for ‘furthering their interests and interaction with the government’. “Similar to self-regulating bodies in print and electronic media, entities in digital media can form self-regulating bodies for furthering their interests and interaction with the government,” the ministry’s statement said.

PIB accreditations The ministry is also considering extending the facility of PIB accreditations to reporters, cameramen and videographers working in digital media. A PIB accreditation gives media persons first-hand information and access to official press conferences and other such interactions. Persons with PIB accreditation can also avail CGHS benefits and concessional rail fare as per the extant procedure.