पुणे और हैदराबाद में मारुति सुजुकी ने शुरू किया Car Subscribe Plan, अब लीज़ पर मिलेंगे वाहन ….भारत के ऑटो सेक्टर में मारुति सुजुकी का अहम योगदान रहा है. मारुति सुजुकी के कई मॉडल्स लंबे समय से ग्राहकों को अपनी ओर आकर्षित करते रहे हैं. इस कार निर्माता कंपनी ने भी कई मौकों पर ग्राहकों का ध्यान रखते हुए अपने वहनों में जरूरी बदलाव किए हैं. इसी के साथ ही अब मारुति सुजुकी ने हैदराबाद और पुणे में ग्राहकों के लिए सदस्यता शुरु करने के लिए Myles Automotive Technologies के साथ करार किया है.
दरअसल एक नई पहल करते हुए मारुति सुज़ुकी अपने ग्राहकों को कार चलाने का अनुभव देने के लिए इस सदस्यता कार्यक्रम की शुरुआत की है. फिलहाल कंपनी ने इसे दो नए शहरों हैदराबाद और पुणे में शुरू किया है. इस सदस्यता कार्यक्रम के जरिए मारुति सुजुकी के 7 मॉडल ग्राहकों के लिए 12 से 48 महीनों की लीज़ पर उपलब्ध होंगे. इसमें मारुति सुज़ुकी एरिना, स्विफ्ट डिजायर, विटारा ब्रेज़ा, एर्टिगा, नेक्सा, बलेनो, सियाज़ एक्सएल को शामिल किया गया है. लीज़ की अवधी पूरी होने के बाद ग्राहक कार को खरीद भी सकते हैं. Myles Automotive Technologies के साथ हुए करार के जरिए मारुति सुज़ुकी अपने ग्राहकों को पुणे में हर महीने रु 18,350 और हैदराबाद में रु 17,600 की दर पर स्विफ्ट Lxi मुहैया कराएगी. इस लिए जा रहे शुल्क में सभी कर शामिल होंगे. वहीं ग्राहकों को किसी भी तरह के डाउन पेमेंट का भिगतान नहीं करना होगा. कंपनी द्वारा लिए गए इस शुल्क में कार का पूरा रखरखाव, बीमा भी शामिल होगा. मारुति सुज़ुकी इंडिया के सेल्स और मार्केटिंग के कार्यकारी निदेशक शशांक श्रीवास्तव का कहना है कि “व्यापार करने के तरीके में कई तरह के बदलाव होते रहते हैं. वर्तमान समय में कई ग्राहक सार्वजनिक परिवहन और कैब्स के बजाय अपने वाहन में सफर करना चाह रहे हैं. मारुति सुज़ुकी सब्सक्राइब सेवा ग्राहकों की लगातार बदलती जरूरतों को पूरा करने में सक्षम है. हमें पूरा विश्वास है कि हमारी नई पेशकश कई नए ग्राहकों को ब्रांड से परिचित कराएगी.”
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