Private sector Bandhan Bank NSE -2.50 % has announced the appointment of Rahul Parikh as a digital head as the bank broadens its digital presence to improve customer services. Especially in banking, customers are adopting digital services at a very high rate, which has accelerated in the last few months, the bank said. As the chief marketing & digital officer, Parikh will be responsible for the digital banking business and for building a strong digital backbone to support the bank’s growth.
The bank’s digital banking head Rustam Nongmaithem will report him. Parikh joined Bandhan from Roots Ventures, where he was a partner and responsible for fundraising, supporting deal-making, and investee company operations. He was an earlier chief executive officer with Bajaj Capital.